Happy 6 Year

疫情的笼罩、社会的动荡、精神领袖的离世，我们受够了这不安的一年。“HAPPY 6 YEAR！”通过6、牛、NEW三者的近音，喊出了我们对”新”年(2021)的期待，还有对“牛”年的鼓舞。

uec project! 联合湿士铁条工作室和适家概念店，开展牛年巡回POP UP 企划，通过“HAPPY 6 YEAR！〞多种延伸产品打造新的生活方式和送礼选择。我们设计了三只不同风格的牛牛，分别代表财富、运气、快乐，并以此为延伸出一系列的文创产品。

With the epidemic, social disturbance and the death of a spiritual leader, we have had enough of this tough year. By utilizing the similarity between the Chinese pronunciation of 6 and ox and the pronunciation of NEW, we express our expectation and hope for the New Year (2021) through HAPPY 6 YEAR!

The uec project! in conjunction with ‘substitude and SAGE Concept Stores, we launched the Year of the Ox traveling POP UP project called "HAPPY 6 YEAR!". We designed three different styles of oxen to symbolize wealth, luck, and happiness, and a variety of related products to create new lifestyles and gift options.